I help B2B SaaS companies clean up messy Marketo instances, audit their GTM tech stack, and build the lead lifecycle infrastructure that actually holds up. No full-time overhead required.
Most marketing operations problems aren't really technology problems. They're architecture problems wearing a technology costume. I've spent 15+ years inside Marketo and Salesforce instances figuring out which is which.
I work with B2B SaaS companies as a fractional Marketing Ops and Marketo consultant, bringing the same expertise I'd bring as a full-time Director or VP, scoped to exactly what your team needs right now.
Whether you've inherited an instance nobody trusts, need an outside eye on your stack, or want a strategic partner to build the foundation before your next full-time hire, that's the work I do.
Instance audits, re-architecture, compliance setup for GDPR, CASL, and CAN-SPAM, and governance frameworks that scale with you instead of falling over at the next campaign launch. I've been in Marketo since 2011 and have seen every version of what "broken" looks like.
A full ecosystem review of your CDP architecture, API integrations, data flows, and attribution tracking. I surface the gaps that are quietly costing you pipeline and hand you a clear, prioritized remediation roadmap instead of a vague list of concerns.
Lead scoring redesign, lifecycle stage definitions, MQL-to-sales handoff, and nurture programs, backed by reporting that actually tells you what's working instead of a dashboard nobody trusts. This is the work that moved meetings booked at GreenSky up 572%.
Evaluating, selecting, and integrating AI tools into your marketing and sales workflows. Vendor assessment, implementation planning, and the change management that makes sure it actually gets adopted instead of quietly abandoned three weeks in.
A focused, time-boxed review of your Marketo instance, GTM stack, or lead lifecycle. You get a clear-eyed assessment of what's working, what's broken, and what to fix first, with a prioritized roadmap you can hand to your team or your next hire.
A defined scope of work with a clear start and finish: re-architecting an instance, rebuilding lead scoring, standing up compliance, or implementing a new tool in your stack. I work alongside your team and hand off documentation when it's done.
Ongoing part-time engagement, functioning as your Marketing Ops or Marketo lead without the full-time headcount. Regular cadence, direct access, and the same accountability you'd expect from someone on your team.
In my 30+ years of experience, Ashley stands out as an exceptional marketing operations professional with unparalleled expertise in Marketo, Salesforce, and 6Sense. Her strategic thinking and innovative approach to program management consistently deliver results.
Ashley is a marketing operations guru through and through. She partners with you to arrive at the best solution possible among many and she seems to have an endless supply of ideas. She is always positive and encouraging, while being realistic and objective.
Ashley had a distinct skill for being able to match the organization's technological capacities with our information needs. She strategically organized the CRM system and brought a level of operational clarity we didn't have before.
Tell me what's going on with your stack, your instance, or your lead lifecycle. I'll let you know honestly whether I can help and what that would look like.
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